[{"data":1,"prerenderedAt":138},["ShallowReactive",2],{"site":3,"page-\u002Fabout":53},{"id":4,"consent":5,"cta":17,"extension":21,"footer":22,"meta":37,"name":38,"nav":39,"stem":51,"__hash__":52},"site\u002Fsite.yml",{"label":6,"paragraphs":7,"functionalLabel":14,"acceptLabel":15,"settingsLabel":16},"Cookie choice",[8,11],{"lead":9,"text":10},"Functional","cookies keep the site working and are always on.",{"lead":12,"text":13},"Enhanced","cookies and similar storage let us remember you between visits, so we can enhance and personalize your experience.","Functional only","Accept","Cookie settings",{"label":18,"shortLabel":19,"to":20},"Book a free meeting","Book a meeting","\u002Fcontact","yml",{"columns":23,"legal":36},[24,30],{"label":25,"links":26},"Resources",[27],{"label":28,"to":29},"Media kit","\u002Fmedia",{"label":31,"links":32},"Legal",[33],{"label":34,"to":35},"Privacy policy","\u002Fprivacy","© Emmert Technology LLC. All rights reserved.",{},"Emmert Technology",[40,43,46,49],{"label":41,"to":42},"Home","\u002F",{"label":44,"to":45},"Services","\u002Fservices",{"label":47,"to":48},"About","\u002Fabout",{"label":50,"to":20},"Contact","site","WZMmvEyrrhDcr7_-iBiF0qJcovl92ZlR3bSSoWK0Xmc",{"id":54,"title":55,"body":56,"description":130,"extension":131,"meta":132,"navigation":133,"noindex":134,"path":48,"seo":135,"stem":136,"__hash__":137},"pages\u002Fabout.md","About us: serving Michigan since 2020 | Emmert Technology",{"type":57,"value":58,"toc":124},"minimark",[59,70,97,103,112,119],[60,61],"hero-section",{":image":62,":links":63,"description":64,"headline":65,"imageFocus":66,"imagePlacement":67,"title":68,"titleSize":69},"{\"src\":\"\u002Fimages\u002Fhero-grand-rapids.jpg\",\"alt\":\"The Blue Bridge, a blue steel truss footbridge, crossing the Grand River in downtown Grand Rapids, with glass towers and brick buildings behind it under an overcast sky.\",\"width\":2400,\"height\":1600}","[{\"label\":\"Book a free meeting\",\"to\":\"\u002Fcontact\",\"trailingIcon\":\"i-lucide-arrow-right\"},{\"label\":\"Read our story\",\"to\":\"#our-story\",\"variant\":\"outline\"}]","We're a business automation company in Grand Rapids, serving Michigan since 2020. We work in person across West Michigan, and remotely anywhere in the U.S.","About Emmert Technology","bottom","overlay","Software that works for your business, not the other way around.","compact",[71,72,75,80,84,87,91,94],"section-prose",{"headline":73,"id":74},"Our story","our-story",[76,77,79],"h2",{"id":78},"technology-was-supposed-to-make-it-easier","Technology was supposed to make it easier",[81,82,83],"p",{},"Our founder, Robby Emmert, grew up working in his dad's small business. Every\nday he watched his dad fight technology that was supposed to make him more\nproductive.",[81,85,86],{},"Maybe you've lived it too. A roofing contractor came to us with an\noff-the-shelf tool where configuring it was like playing 3D chess, and it\nstill wasn't flexible enough. An in-house legal department carried 90+ matters\nper person, and finding out the team's status could take 90+ emails, one per\nmatter.",[76,88,90],{"id":89},"another-tool-wont-fix-it-a-tool-that-fits-will","Another tool won't fix it. A tool that fits will.",[81,92,93],{},"Buying more software speeds up whatever workflow it lands on, broken ones\nincluded. So we start with how your people actually work, and build the\nsoftware around them.",[81,95,96],{},"For the roofing contractor, we built around the owner's management style.\nRevenue grew by over 20% with 20% fewer staff. For the legal department, we\nbuilt a workflow made for their industry, then taught them to configure it\nthemselves. Now people look things up instead of asking.",[98,99],"section-statement",{"body":100,"title":101,"tone":102},"We help owners and managers of service businesses replace status emails and spreadsheet busywork with processes that run themselves, so your team spends its time on the work it's great at, and the business grows with it.","Small businesses deserve software that fits.","primary-solid",[104,105],"section-split",{":image":106,":links":107,":paragraphs":108,"align":109,"headline":110,"title":111},"{\"src\":\"\u002Fimages\u002Fteam-robby-emmert.jpg\",\"alt\":\"Robby Emmert, smiling, in glasses and a grey T-shirt, with the Hong Kong skyline and harbour behind him.\",\"width\":960,\"height\":1200}","[{\"label\":\"Book a free meeting\",\"to\":\"\u002Fcontact\",\"trailingIcon\":\"i-lucide-arrow-right\"}]","[\"Robby Emmert is an entrepreneur from Michigan with a background in software development in cross-cultural environments. He started at 14, building websites for local businesses and organizations, went on to build solutions for national brands, and now builds software for enterprises of all sizes. He started Emmert Technology in Hong Kong in 2018, and brought it home to Michigan in 2020.\",\"Along the way he found he could cut the cost of advanced software by making it reusable and modular, which is how a small business gets software built to fit, on a budget.\"]","right","Our founder","Our Background",[113,114],"section-explainer",{":columns":115,":features":116,":links":107,"headline":117,"title":118},"3","[{\"headline\":\"Curiosity\",\"icon\":\"i-lucide-search\",\"title\":\"We find the real cost before we pick a tool.\",\"paragraphs\":[\"We dig into the real sources of cost and inefficiency, and ask whether it's an AI problem at all before anything gets built.\",\"A roofing contractor's small quoting tool grew to track their whole process, and now its sales reps directly affect gross margins.\"]},{\"headline\":\"Humans Above Machines\",\"icon\":\"i-lucide-users\",\"title\":\"Your team shapes the system, then runs it.\",\"paragraphs\":[\"We build around how your people work and never tell anyone to just deal with it.\",\"A legal team got a workflow made for its industry, and now adapts it themselves as the business changes.\"]},{\"headline\":\"We're All on the Same Side\",\"icon\":\"i-lucide-hourglass\",\"title\":\"You see it working before you pay.\",\"paragraphs\":[\"Your first paid step is a working prototype, delivered in weeks, not months, and invoiced once it ships.\",\"One client's 3-month process now takes 3 days.\"]}]","What we stand for","You'll know it fits before you commit.",[120,121],"section-cta",{":links":107,"description":122,"title":123},"The first hour is free, with an NDA up front if you want one. You owe nothing until a working prototype ships.","Show us where the time goes.",{"title":125,"searchDepth":126,"depth":126,"links":127},"",2,[128,129],{"id":78,"depth":126,"text":79},{"id":89,"depth":126,"text":90},"We're a business automation company in Grand Rapids, MI. Our founder watched his dad fight technology, so we build around your people. Book a free meeting.","md",{},true,false,{"title":55,"description":130},"about","iJQFzW2Ee_XvHwxQUf3gdqHwFvqcgwnzJRTZExvs2U0",1792710058042]