About Emmert Technology
Software that works for your business, not the other way around.
We're a business automation company in Grand Rapids, serving Michigan since 2020. We work in person across West Michigan, and remotely anywhere in the U.S.
Technology was supposed to make it easier
Our founder, Robby Emmert, grew up working in his dad's small business. Every day he watched his dad fight technology that was supposed to make him more productive.
Maybe you've lived it too. A roofing contractor came to us with an off-the-shelf tool where configuring it was like playing 3D chess, and it still wasn't flexible enough. An in-house legal department carried 90+ matters per person, and finding out the team's status could take 90+ emails, one per matter.
Another tool won't fix it. A tool that fits will.
Buying more software speeds up whatever workflow it lands on, broken ones included. So we start with how your people actually work, and build the software around them.
For the roofing contractor, we built around the owner's management style. Revenue grew by over 20% with 20% fewer staff. For the legal department, we built a workflow made for their industry, then taught them to configure it themselves. Now people look things up instead of asking.
Small businesses deserve software that fits.
We help owners and managers of service businesses replace status emails and spreadsheet busywork with processes that run themselves, so your team spends its time on the work it's great at, and the business grows with it.
Our Background
Robby Emmert is an entrepreneur from Michigan with a background in software development in cross-cultural environments. He started at 14, building websites for local businesses and organizations, went on to build solutions for national brands, and now builds software for enterprises of all sizes. He started Emmert Technology in Hong Kong in 2018, and brought it home to Michigan in 2020.
Along the way he found he could cut the cost of advanced software by making it reusable and modular, which is how a small business gets software built to fit, on a budget.
You'll know it fits before you commit.
Curiosity
We find the real cost before we pick a tool.
We dig into the real sources of cost and inefficiency, and ask whether it's an AI problem at all before anything gets built.
A roofing contractor's small quoting tool grew to track their whole process, and now its sales reps directly affect gross margins.
Humans Above Machines
Your team shapes the system, then runs it.
We build around how your people work and never tell anyone to just deal with it.
A legal team got a workflow made for its industry, and now adapts it themselves as the business changes.
We're All on the Same Side
You see it working before you pay.
Your first paid step is a working prototype, delivered in weeks, not months, and invoiced once it ships.
One client's 3-month process now takes 3 days.